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Digital Marketing

It is believed that Digital Marketing is the most demanding job roles of the marketing mix nowadays.There is a huge shortage of specialized professionals.Digital marketing course in Virash Training Institute is a classroom training program which covers all needs of web marketing ie. SEO, Google Adwords, Display marketing, Social media and other tools.This program empowers you to call yourself a digital marketing expert You can work for any digital marketing agencies, internet marketing teams of business setups , start your own website and run business , work as a freelancer or be a part of the web marketing outsourcing industry.Digital Marketing is here to stay and everyone wants to be a part of its future.


The Virash Training program will help you learn profoundly all aspects of Digital Marketing. Along with digital marketing Training in Mumbai we will also give you an in depth understanding of traditional marketing and will enable you to Develop an advanced knowledge of Digital Marketing approaches, and their relationship to conventional marketing.By the end of the course you will learn how to implement different advanced techniques in a digital marketing strategy.

Why Learn Digital Marketing?

  • To Become an In-Demand Professional
  • Digital media user adoption growth
  • Get Paid More Than Your Peers
  • Benefit from More Career Choice


As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option today. With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness, Digital Marketing is making a strong impact in the world of Marketing and Advertising. Especially, the start-ups prefer going digital to market their brand, products and services. Today ‘Digital Marketing’ and ‘Marketing’ both are becoming synonymous.


No technical skills required, anybody can take benefits from our Digital marketing training in Mumbai|Thane

Course Syllabus

  • Introduction to Web World
  • Understanding website structure- Domain, Sub Domains, Servers, Hosting, CMS, website Creation, Web Pages Creation, Various Technology use to create website.
  • Learning basic html tags, Anchor, Images, Urls, Listing, Div, class
  • Planning Digital Marketing Campaigns
  • Terms & Terminologies
  • Essentials of a website
  • Fundamentals of Google analytics
  • Monitoring bounce rate
  • Tracking conversions
  • Monitoring traffic sources
  • Monitoring visitor’s behavior
  • Measuring and Monitoring metrics
  • On-Page Best Practices
  • Keyword Research & Competitive Analysis
  • Keyword Planner tool
  • SEO Strategy
  • Robots file optimization
  • Technical Website Optimization
    • URL Architecture
    • Page Speed Analysis (GT Matrix /Y Slow / Google Page Speed)
    • Broken Links
    • Canonicalization
    • 301 Redirects
    • Custom 404 Error Pages
  • Tools to find keywords (paid & free)
  • Google ad words
  • Planning SEO of a website
  • Setting-up SEO process
  • Content Marketing
  • On page & Off page optimization
  • Mobile SEO
  • AdWords
    • Google’s Online Advertising Program
    • Ad Formats
    • AdWords Terminologies
    • Account UI and Navigation
  • Writing Compelling Ad Copies
  • Creation of Effective Campaigns and Ad groups
  • Digital Display Campaigning
  • Tracking & measuring ROI of online advertising
  • Video Advertising
  • Search Campaign Creation
    • Bid Strategies
    • Cost-Per-Click (CPC) Bidding
    • Cost-Per-Impression (CPM)
    • Bidding
    • Cost-Per-Acquisition (CPA)
    • Enhanced Cost-Per-Click (ECPC)
    • Keyword Targeting & Strategy
    • Keyword Match Types - Broad Phrase, Broad
    • Match Modifier, Exact, Negative
    • Keyword Performance
  • Defining the communication strategy
  • Setting up brand presence
  • Social Listening
  • Engaging with followers
  • Engagement on Social Media
  • Understanding Social Media ROI
  • Creating a Facebook Marketing Strategy
  • LinkedIn Marketing
  • Twitter Marketing and Advertising
  • Essentials of Writing a good email
  • Using Opt-in
  • Segmentation of subscribers
  • Scheduling sending frequency
  • Blacklisting
  • Email Service Providers
  • Split testing and A/B testing of campaign
  • Monitoring Email Campaign
  • Post Campaign Strategies
  • Going mobile & Competitor Benchmarking
  • Affiliate/Ecommerce Marketing
  • What are Landing Pages
  • Conversion Rate Optimization
  • What is Lead Generation
  • Growth Hacking
  • Nurturing the leads Growth
  • HOW, WHAT AND WHERE Building
  • confidence & Technique for Web Copy
  • process & Principle of Writing- Story Telling Technique
  • Search Console
  • Site working on Search Console
  • Manage & Monitor Your Site
  • Search Traffic
  • Submitting your Verification Code
  • Crawl & Fetching your Site
  • Content marketing with info graphics
  • Why Info graphics for your Content Marketing Strategy?
  • Tools for creating Info graphics
  • Apply all the learning’s of the course on one of the assigned websites and create a future actionable plan.
  • Note: All the components will be of updated Advance Level,So that students can easily understand the core as well as advanced concepts of Android.
  • Contact us to know reference scheme and get attractive discount on admission of 2+ Students.


Virash training institute in Mumbai | Thane provides an overall development to its trainees. We make sharp your communications skills, soft skills and make you industry ready. Mock interviews sessions, technical training practice, technical GD, GD +PI preparation, Aptitude preparation and personality development.

Important Note

Syllabus is only for your reference. You will be learning a lot more than syllabus. Our approach is to train you according to the Company necessity (As per Industry Requirement).

Frequently Asked Questions

Note : If your questions is still not answered in above FAQs, don't hesitate to contact us. We are available to answer your queries anytime.