It is believed that Digital Marketing is the most demanding job roles of the marketing mix nowadays.There is a huge shortage of specialized professionals.Digital marketing course in Virash Training Institute is a classroom training program which covers all needs of web marketing ie. SEO, Google Adwords, Display marketing, Social media and other tools.This program empowers you to call yourself a digital marketing expert You can work for any digital marketing agencies, internet marketing teams of business setups , start your own website and run business , work as a freelancer or be a part of the web marketing outsourcing industry.Digital Marketing is here to stay and everyone wants to be a part of its future.
The Virash Training program will help you learn profoundly all aspects of Digital Marketing. Along with digital marketing Training in Mumbai we will also give you an in depth understanding of traditional marketing and will enable you to Develop an advanced knowledge of Digital Marketing approaches, and their relationship to conventional marketing.By the end of the course you will learn how to implement different advanced techniques in a digital marketing strategy.
Why Learn Digital Marketing?
- To Become an In-Demand Professional
- Digital media user adoption growth
- Get Paid More Than Your Peers
- Benefit from More Career Choice
As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option today. With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness, Digital Marketing is making a strong impact in the world of Marketing and Advertising. Especially, the start-ups prefer going digital to market their brand, products and services. Today ‘Digital Marketing’ and ‘Marketing’ both are becoming synonymous.
No technical skills required, anybody can take benefits from our Digital marketing training in Mumbai|Thane
Introduction to Web World
Understanding website structure- Domain, Sub Domains, Servers, Hosting, CMS, website Creation, Web Pages Creation, Various Technology use to create website.
Learning basic html tags, Anchor, Images, Urls, Listing, Div, class
Planning Digital Marketing Campaigns
Terms & Terminologies
Essentials of a website
Fundamentals of Google analytics
Monitoring bounce rate
Monitoring traffic sources
Monitoring visitor’s behavior
Measuring and Monitoring metrics
On-Page Best Practices
Keyword Research & Competitive Analysis
Keyword Planner tool
Robots file optimization
Technical Website Optimization
Tools to find keywords (paid & free)
Google ad words
Planning SEO of a website
Setting-up SEO process
On page & Off page optimization
- URL Architecture
- Page Speed Analysis (GT Matrix /Y Slow / Google Page Speed)
- Broken Links
- 301 Redirects
- Custom 404 Error Pages
Writing Compelling Ad Copies
Creation of Effective Campaigns and Ad groups
Digital Display Campaigning
Tracking & measuring ROI of online advertising
- Google’s Online Advertising Program
- Ad Formats
- AdWords Terminologies
- Account UI and Navigation
Search Campaign Creation
- Bid Strategies
- Cost-Per-Click (CPC) Bidding
- Cost-Per-Impression (CPM)
- Cost-Per-Acquisition (CPA)
- Enhanced Cost-Per-Click (ECPC)
- Keyword Targeting & Strategy
- Keyword Match Types - Broad Phrase, Broad
- Match Modifier, Exact, Negative
- Keyword Performance
Defining the communication strategy
Setting up brand presence
Engaging with followers
Engagement on Social Media
Understanding Social Media ROI
Creating a Facebook Marketing Strategy
Twitter Marketing and Advertising
Essentials of Writing a good email
Segmentation of subscribers
Scheduling sending frequency
Email Service Providers
Split testing and A/B testing of campaign
Monitoring Email Campaign
Post Campaign Strategies
Going mobile & Competitor Benchmarking
What are Landing Pages
Conversion Rate Optimization
What is Lead Generation
Nurturing the leads Growth
HOW, WHAT AND WHERE Building
confidence & Technique for Web Copy
process & Principle of Writing- Story Telling Technique
Site working on Search Console
Manage & Monitor Your Site
Submitting your Verification Code
Crawl & Fetching your Site
Content marketing with info graphics
Why Info graphics for your Content Marketing Strategy?
Tools for creating Info graphics
Apply all the learning’s of the course on one of the assigned websites and create a future actionable plan.
- Note: All the components will be of updated Advance Level,So that students can easily understand the core as well as advanced concepts of Android.
- Contact us to know reference scheme and get attractive discount on admission of 2+ Students.
Virash training institute in Mumbai | Thane provides an overall development to its trainees. We make sharp your communications skills, soft skills and make you industry ready. Mock interviews sessions, technical training practice, technical GD, GD +PI preparation, Aptitude preparation and personality development.
Syllabus is only for your reference. You will be learning a lot more than syllabus. Our approach is to train you according to the Company necessity (As per Industry Requirement).